home
»
marketing
»
strategy
»
ooocon2004
First page
Back
Continue
Last page
Graphics
Brainstorm 2
What are our
target markets
?
What
needs
do they have?
How does OOo's
benefits
satisfy these
needs
?
Notes:
Participants at the workshop were then asked for suggestions for target markets, using a needs and benefits approach.
The replies were captured on a flipchart and will be used in the next version of the Strategic Marketing Plan.